most hollywood films are distrubted and exhibited in cinemas and on dvd/ blu ray. shortfilms on the otherhand have to tak a different approach. because shortfilms arent as popular or as well made, people dont usually pay the same price to view one over a fesatre length film. so the apporach for marketing and putting their prodcuts out are different. one way in which they do this is through online distrubuton. websites like shortof the wee.com distribute shortfilms allowing aspriing acotrs, producers direceters to show of their skills and attempt to get into the industry. short of the week also have posters whih intice viewers to watch theur short film over other shortfiolms. due to these posters being online, they often have landscape orientation as it fits better with where they are being distributed.
i have also learned that the lenght of the film is listed on the poster as this helps viewers decided if the ;lenght of the film suits them as shorts can range from 5-45 mins in length. this is someting i will consider when creating my shortfilm posters.
when searching for shortfilms on youtube, i found that there was a high vollume of shortfilms made by asian prodcution ompanies. whne thinking about this i thought maybe this is due to the ocnventions of bollywood havig extremely long feature length movies, this could be a way of factoring for people who dont have time to watch a three hour long bollywood movie. this made me think about who i target my adecne at and also when my film will be distributed and exhibited. my film will be targeted at students and young teenagers just before the exam period which means people will be busy. having a five minute short film would be convinient for my target audience as revison will limit there free time.
i also i found youtube to be a great distributor for shortfilms as most feature lengths were bnot available on youtube t=due to ownership rights. this allows shortfilms to be the dominat film form to watch. not including videos of cats obviously because they are much more superior than any film.
